Simple Syrup is a company that Vernon Reid started years ago, the name came to him while he was in a restaurant and ordered sweet tea but they gave him the ingredients to make it himself instead. Simple Syrup has worked with companies such as Nike, Target, Charlotte Metro Credit Union and local companies in Durham, NC. The services they offer are Brand Development, Marketing Strategy, Concept writing and Ad creation for television, web, mobile and print. Out of all the guest speakers we’ve had thus far Simple Syrup stood out to me the most because their company is very diverse and their creativity is out of this world. I would like to own my own design company in the future so it was nice learning about the process from people who are experienced in that field.